I love Apple, I love Steve Jobs .

"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design.

Design is the fundamental soul of a human-made creation that ends up expressing itself in

successive outer layers of the product or service,"

Do you know who said that?

Yes, steve jobs who I respect .

Steve Jobs is a CEO of 'Apple'.

    I've been having respect him since I started studying 'Design',because he has 3great elements that I need. 

      The 3 great elements are ' his thought, his business strategy, his skill to cope.

           First of all, he has remarkable thought.
        He brought about Design Inovation. It's come from his different thinking. He always be different from other CEOs. Most CEOs tried to design something that consumers want, but steve made 'Design' first, and then suggested it to consumers.
        Because of that reason, many consumers are crazy about his  products.

          Second of all, he's good at management.
       Many CEOs are swayed by consumer's opinion, but he believed his intuition.
       His instuition always be accepted from consumers. He did everything.
        'Simple' was his right answer.

           Finally, he can cope with everything.
        He is sensitive to fast changes of trend. He knows what we want , what we need.
        Also, he spent hardship of his childhood,but he didn't give up and succeeded.


         That's all about reasons of  my respect. It's a definitely fact that he is a great person.
       In so far as I study Design, I can't help thinking he is a good model to me.